The Adaptive Mindset

Embracing AI: Strategies for Entrepreneurs to Thrive in a Changing Landscape

Brett Gallant Episode 34

In episode 34 of The Adaptive Mindset, Brett Gallant interviews Cooper Simpson, Portfolio Manager for Dan Martell at Martell Ventures, as he shares his journey from being an entrepreneur to pivoting into the AI space, discussing the challenges he faced and the mindset shifts that helped him thrive. 

Tune in for insights on innovation, leadership, and the mindset needed to thrive in a digital landscape.


TIMESTAMPS

[00:01:30] AI in grant applications.

[00:06:09] Collaboration and entrepreneurship mindset.

[00:10:40] Productizing processes with AI.

[00:11:34] AI-enhanced hiring processes.

[00:16:27] AI voice agents enhancing leads.

[00:19:21] AI in lead generation.

[00:22:24] Overcoming business challenges.

[00:27:08] Embracing AI in business.

[00:30:11] AI integration in business.

[00:34:31] Impactful books and life lessons.

[00:39:05] Embracing AI for business growth.


QUOTES

  •  "You can actually get more out of the same people you have on your team, and you can raise people who might've been say like B or B plus players into like A or A plus players just by giving them access to the tools." - Cooper Simson
  • "Sometimes hiring the lazy person is better than hiring a really smart person, because the lazy person is going to find the quickest path from point A to point B." -Cooper Simson
  • "You can't lose if you keep your sail up and you let the wind catch it." -Cooper Simson
  • "If you do it, two years from now, you'll be two years ahead of everybody who waited two years." -Cooper Simson


SOCIAL MEDIA LINKS

Brett Gallant

Instagram: https://www.instagram.com/brett_gallant/

Facebook: https://www.facebook.com/brett.gallant.9

LinkedIn: https://www.linkedin.com/in/brett-gallant-97805726/


Cooper Simson

Email: cooper@danmartell.com

Instagram: https://www.instagram.com/coop_doggydog/ 

LinkedIn: https://www.linkedin.com/in/cooper-simson-896957


WEBSITE

Adaptive Office Solutions: https://www.adaptiveoffice.ca/



Welcome to the Adaptive Mindset. I'm Brett Gallant, cybersecurity thought leader and founder of Adaptive Office Solutions. Here, we don't just talk tech, we unlock the strategies, stories, and mindset shifts you need to stay secure, lead boldly, and thrive in a digital world. Let's get started. Welcome back to the Adaptive Mindset. Really pleased to have with me today, Cooper Simpson. Cooper is the Portfolio Manager for Dan Martell at Martell Ventures. We're going to go in so many directions here today with Cooper. Such a great pleasure to have you with us today, Cooper. Welcome to the Yeah, thanks for having me, Brett. Super excited to get things kicked off and 100%. We were having a little bit of a conversation at the beginning about what direction we'll go in. I'll just start with asking you, can you tell our audience a little bit about you, Cooper, and what you're doing at Martel ventures and Definitely. I'll kind of, I'll try and keep it short cause it can be a long story if we, uh, if we want to be, but kind of the Cole's notes been. been an entrepreneur and been in business for myself for many, many years. I've had many ventures. Uh, how I kind of got into the position I'm in now, I think is kind of where I'll keep the story. Basically about two and a half years ago, started an AI SAS business that was all around. Essentially we, me and my co-founders, we built some technology that wrote government grant applications. So right in ancient times in AI, when GPT 1.0 came out, we were like, Hey, this is, this tech could be fantastic at doing a lot of boring paperwork and we were right. Long story short, essentially kind of have known and been friends with Dan for many years. He came in kind of as an advisor on our cap table, helped us with a couple of introductions and kind of gave us a little bit of promotion to some of his audiences and our revenue and business just started to take off right in that sense. And then how, kind of what, how that whole business wrapped up was basically when the U S government and Canadian government decided to do their whole, uh, turnover in the last kind of two years. So did every single grant program. And we kind of realized, took a hard look and said, okay, maybe if you have zero control over the product that you sell and the person who does control it has zero, zero, just need to actually work with you. Uh, it's probably not the best business to be in. So we kind of made the hard call to just pivot off of that business. And right at the same time that was happening, Dan was looking at getting everything started and up and running with Martel Ventures. So I kind of made the transition to come help get everything up and running and off the ground with Dan. kind of in the role that I'm at now in his venture studio. And essentially what we do here at Martel Ventures is focus on essentially partnering with awesome founders who are building cool technology, solves cool problems, and uses AI to do it. And how we support them is by using kind of all of the secret sauce that we have, which is the expertise, know-how, network, audience, distribution kind of of Dan. help inject all of that into the AI companies that we partner and work with to help them essentially do what kind of happened to me initially, which was get a lot more eyeballs and get a lot more structure and essentially just expertise in on these businesses so that they can go from wherever they are now to wherever they want to look to go to. And we kind of help support them along that whole journey. So that's kind of what we're doing now. So it's super fun. I mean, just for some quick numbers, I think this year alone, we've, I mean, I personally have evaluated at least 300 and I think I've spoken with 350 founders. We've evaluated close to like 2,500 actual AI companies. So seen a lot of what's going on in the industry and seen a lot of what people are actually building. And our focus of expertise is very much on, applications for people who are solving problems that are actually happening right now. So we're less concerned about all the high-tech, crazy, like frontier model building. And what we're really concerned about is who's building stuff that is actually solving problems for businesses and customers right now. So that way we can kind of help people take advantage of everything that's Yeah. Big opportunity. In my own world, what I deal with doing cybersecurity and helping small, medium business municipalities manage their IT infrastructure and cyber, I see countless problems where AI can come in and make an impact. So it's really incredible that you're getting to see this and have an impact and influence. on guiding companies and investing and helping them thrive and grow as, as a founder. Myself and seeing businesses and even other thought leaders in my own space. It's a lonely world being an entrepreneur. And you know that from your own background, from, from your, so having someone like Dan involved in your And your previous venture was certainly a help, because it's an island. And we forget about that mindset. I want to dial in on that, what you said earlier, how you realized you needed a Dan or somebody in your world. What led you to To recognize that because there's a powerful thing when we talk about mindset, realizing that we can't all Yeah. I think for me, at least I've always very much had the mindset of be long-term greedy is kind of the phrase I use. So I'm very much a proponent of, I would rather have a smaller slice of a much bigger pie also. I try and take my ego out of the equation as much as possible. And I say, okay, where does, where do my skills, my abilities take me in kind of whatever journey or outcome I'm looking to get in business and in other places. And I go, okay, well, is there somebody else that can kind of help me compress or expedite that process? And if there is, I mean, it's, it's, it's way more worth it. I mean, regardless of what the outcome ends up being. what you end up kind of picking up along the way, what you end up learning, how you kind of learn to operate, show up better in terms of just by getting more of the right people around you ends up leading you to a better outcome regardless. So it's not easy because you kind of have to take a step outside yourself and realize I'm not the, I'm not the end all be all expert in this scenario. So you kind of have to admit to where, you know, your limitations and your limits are, but if you're able to do that, it's a pretty powerful place. And you can bring a lot of really amazing people along the ride with you and help you get to the outcome that you're looking for faster. And it's actually funny because I'm kind of even noticing this right now with just AI in general, which is even just kind of succumbing and using none of these systems and tools a lot more and kind of realizing like, Oh, maybe I'm not. the, as cracked out as I think I am in terms of getting these processes and just general day tasks done, it's like, maybe this tool is a lot better. Just be, whether it's chat, GBT, Claude, any of these AI products, chances are, it's a lot better at doing the thing that I am. So it's even like, how do I take my step myself out of the equation and remove myself even just from day to day operations to let. that tool or these tools work harder for me. It's just a form of leverage. And at the end of the day, it's just kind of realizing that it takes a lot of self-awareness, but it's one that I think if you're able to do it as a founder, it makes the It's so true what you just said. Before we started the show, I was telling you about the mastermind group that I'm in, and what you said is really a reflection of what we were holding a member accountable to. He was wearing a lot of hats, and what he needed to do was really dig into his network and find some people to support him. There's somebody in my network. She says all the time, your network is your net worth. Yeah. And, and we pivot it and say, okay. Who, not how, how can we do this? But a lot of times an entrepreneur and the people that I talk to and the people that listen to this is our old mindset was, how can I get this done? So it's the who, who and your network is your network. And what you just alluded to is, okay, yeah, I can use AI as an extension of my brain. I would say, to piggyback on what you say, I can use AI to enhance what I'm doing and go further and go faster. Yeah, exactly. So what are you seeing right now in the AI space that's getting There's a lot of stuff. I think the thing that gets us most excited, cause back to what I was mentioning before, like what we're really focused on is very application based tools and application based products. So right now there's a bit of a, renaissance, so to speak. And the fact that you're able to take processes, services, products that weren't really viable to build for a number of different reasons. I have a cost of it too much. It's too specific of a problem to build a solution for us. So it just stayed as manual process, or it was just too complex. Like there was just too many steps involved with like tools that weren't interconnected and then just made it very technically difficult to build. And AI has kind of made it so that a lot of these, a lot of these very monotonous, repetitive, boring kind of processes and tasks are now able to be productized. So there's this huge wave of, there's been a trend in just kind of in like the online space for a while now, like a productized service. I think now what you're finding is you can actually fully productize an entire process, which I think is really cool. So what we're seeing is we kind of call it like What gets us really excited is we kind of call it like middleman killer tools. So, and that may be, it might sound a little harsh, really what it just means is there's a lot of tasks, processes, and workflows that require a person's double entry and people that can be reallocated to another place in the business to bring value. Exactly. And I think that's what gets us really excited because it's not, and I think there's a lot of fear right now that, oh, this is just going to crush a ton of jobs. completely wipe out a bunch of opportunities, but I think there's actually a different frame that we've kind of been looking at a little bit where, and actually one of the, one of our team members who's like kind of on the developer side, I think he kind of encapsulated perfectly when he said using kind of like some of these AI coding agents, it does pretty much the entire job that he was hired on to do. However, it also does a ton of other, he's able to do 10X more because there's processes, there's languages, there's sections of deployment that he doesn't actually have, that he doesn't have the hard technical skills to do if he had to manually do them. But because of AI, he's able to do that. So it's like, you can actually get more out of the same people you have on your team and you can actually raise people who might've been say like B or B plus players into like A or A plus players just by giving them access to the schools. So I think you're, we're, we're, what gets us really excited is we really love finding what are those boring workflows processes and workflow and essentially systems that now can be productized. So that way we can get way more out of the people. Like a good example of this is why a product that we're in the process of launching right now is a, is kind of in like the hiring, hiring and recruiting space. Like how can we make that a lot cleaner for businesses? And we're not trying to do is get rid of hiring managers. What we're trying to do is, shift that shift the area of focus, which is right now someone's job is sifting through 500 applications, not a very good use of time, but if we can build a system or a tool that, or we are building it, but like once we kind of finished building it out where instead of the job being sitting through 500 applicants to find the five people you should talk to, why don't we just have a tool that can help us go through those 500 applicants and find the best five people and then let the hiring manager only focus on talking to the best people to make the right decision for the hire. And if they need to talk 25 people, by all means, let's talk to 25 people, but let's shift the focus of time from boring revision work to actual valuable. Kind of interaction and decision tangible work. I can't think of a better example of buying back your time than that. Yeah, I like to piggyback on Dan's book. Yeah, we're doing there's so many. entrepreneurs that are drowning in, in tasks that they shouldn't be doing. And then they have people on their team doing tasks that they're probably arguably they're, they're functioning at a C level. Not only, not just because of them, but because of the process and the technology I know of one, one municipality that I, that I support, they have some things on the backend in the accounting that with the leverage of AI and some better process, they could focus more time on review and catching the mistakes instead of trying to get to that rush to getting the payroll in, for example. You're seeing that every day and having those exciting conversations and bringing birthing products and enhancing products. Where are you seeing the next What kind of feeling have you had from the success of that and seeing that? Are you guys getting together and doing the virtual high fives? What I think in terms of the customers or clients or in Both, both more for internally and the Yeah. So with that product in particular, we're just, we're still kind of in the initial phases of like fully getting everything fully built out. So we've, we've kind of validated everything and now we're going into like what the full build out looks like. Cause one of like our core, one of our core methodologies that we run with. And if anybody wants to get the playbook on it, I mean, Dan quite literally wrote the bug software as a science on it, but we're very big proponents of validate first, then build. So we've kind of already fully validated where the problem set is and where kind of the demand is. Now we're in the process of kind of rolling everything out with that particular tool. But really, I think there's a bunch of other tools that we've seen, like one of our actual existing products that we kind of have in our portfolio. It's a company called Atlas. And essentially what they do is have AI voice agents that anytime a lead fills out a form or anytime a lead comes into a business's ecosystem, whether that's a form fellow, whether that's a CRM coach, whatever. I've seen the demo of that. I'm in Dan's coaching. Yeah, it's, it's really cool. I mean, just the, the kind of to your point, like the knock on effects of that is they're seeing basically right now, let's say a company gets a hundred leads over the course of a period. You got a hundred leads coming through, maybe 15 of them fully fill out a form and book a call. And then you're going to have 60% of those actually show up to the call. So for a hundred leads that you acquired, you actually only got to speak with call it seven to eight. That's okay, but it's not great. And with, with Atlas though, with kind of just implementing AI in the right spots. Now you essentially have a voice agent that contacts every single Almost immediately after they fill in the retention goes right up. So no matter what hour of the day. Yeah. Within And so even just with like stuff like that, where if you start. within kind of your business, if you just start thinking like, where am I, like, where are the bottlenecks? Where are the constraints? Where are the gaps? There's tools, solutions, options out there that can essentially help without changing any more of like your input. Like you're just like, you're not changing the amount of ad spend. You're not changing the amount of leads you're bringing in, but you could theoretically double, triple the amount of actual business opportunity you have just by one small tweak that takes 25 minutes to implement. And I think that's where we're starting to see That's really where we're starting to see a ton of opportunity here. And like, that's just one example of kind of on the marketing side, but there's hundreds of these scenarios that we've been coming across and every business has unique ones because every, this is also, I think back to the point of what's so exciting with AI is every business has their own unique way they like to do things. And historically there's never been a time where you can have a solution mold to your specific operational process. AI gives you that ability and whatever your specific process is, you can find or you can even get a tool or an agent spun up that can handle that specific task the way you want it to and remove those friction points. And it's a pretty, it's a pretty cool It's accelerant. And when you were talking about Atlas, it made me think about This gentleman, he's got a podcast called the damn leads. And that resonates with me so much called the damn leads. And I know there's listeners listening right now. Can you know who you are? Cause I know I'm one of them call. How many of your leads have you actually called on? Because he didn't, the bottleneck is the human element. Oh, I don't want to, don't want to call it nine. I'll wait until 10, all this head products like that that can support you, buy back your time, you can actually call the damn leads. And you don't have to do it. I What led you, the mindset for you, before you started your AI company? What were you doing and what kind of mindset and the times where you will shed some limiting beliefs, perhaps there's some lessons that Yeah. So before I started the, before I started my previous AI startup, I was, I had a lead generation business. So I was actually, uh, in the whole world of helping people just get more clients. So we did, I did that in multiple different ways, whether it was through like ads, cold outreach, you name it, we basically help people build systems to acquire more customers. And. The essentially had a bad business breakup with a business partner kind of just started doing some own consulting that kind of actually led to the birth of that idea so essentially how I stumbled across the AI SAS. the kind of like how I stumbled across the AI grant writing business was one of the clients that I was actually working with at the time, they were a grant writer, and they basically, they were paying a lot per lead. So the arrangement happened is every lead I'd send them, they'd pay me money for it. And it was pretty lucrative for myself. But the trouble was, is very quickly, I realized I could only send him maximum 10 leads a month. Otherwise he just got overwhelmed. So I started just asking him, I was like, okay, well, what's actually the bottleneck here? And he's like, well, like these documents, these grant applications are huge. Like they take a lot of time. I can only write 10 of them a month. And I was like, Oh, okay. So interesting bottleneck. And that's what kind of led me to figure, okay, well, I was thinking about from my perspective, like, I want to give this guy more leads because if I can give him more leads, then clearly I can do a lot better myself. And then I kind of just realized like, okay, well actually he, if he's making as much as he's making, what if I just do the application writing and kind of went down a bit of a rabbit hole myself and thought, okay, yeah, this looks like it sucks if you have to do it manually. And it was kind of, I think Bill Gates has that saying where, I forget exactly what it is, but he said, sometimes hiring the lazy person is better than hiring a really smart person. Cause the lazy person is going to find like the quickest path from point A to point B. And that's what I was kind of looking for. I was like, how can I as quickly as humanly possible write these grants? And that's how I kind of stumbled across, well, maybe AI can do this and kind of went down that rabbit hole. But I think kind of just, I mean, there was a lot of limiting beliefs after I kind of had the business fallout with my ex-business partner. So the long story short there is business was going phenomenally well. We had a little bit of a butting heads in terms of the direction we wanted to go. I wanted to slow down growth a little bit, build a bit more systems, bring on some more people so that way we could scale without critically overworking ourselves because we were already working close to 15, 16 hour days. And I was like, we quite literally had no more time. I was like, we quite literally have no more time in the day to scale and grow. So if we want to scale and grow, we kind of have to do something that we're not doing right now. He thought if we weren't, scaling and growing, we were dying. So we had a bit of a butting of a heads. He decided that, uh, it was best to just kind of completely cut ties and by cut ties, that meant changing all the passwords to all the accounts, uh, moving out of the country. And, um, quite literally cutting me out. So there was a lot of limiting beliefs and kind of just doubts that I had in myself over that time, if I was actually good, or if I was kind of like, if I was worth a lot of value. Yeah. And it also, it was just, it was just tough having kind of a business that I worked on for the better part of like three, almost four years. It's kind of like ripped away, but I think kind of the, The big thing that I've always held true and one of the things where I'm kind of in my happy places, how can I just find and spot opportunity and just not kind of like always just defaulting back to that, which is my happy and my fun place. And so that's kind of what led me down the path of saying, okay, cool. Well, how can I go identify? a problem that somebody else has, is there a solution to it? And that's kind of, again, what led me down the path of getting back to doing the work that I knew how to do, finding that one client who was a grant writer, figuring out what the real pain and bottleneck was, identifying that, and then building, working towards building a solution that kind of solved that bottleneck, which was the previous startup that I was a part of. Kind of, I think just always like the, the, the big factor for myself is always just continuing to, you can't lose. If you keep your sail up and you let the wind catch it, the only time you ever really lose is if you take the sail down and just say, screw it route and see, we don't know where we're going. Let's just pack it in and hopefully Not a great plan as a decision. When you get knocked down, you've got to get back up again. Like that, that, when I listened to that, that song by tub thumping. I don't know what it actually means, but I hear it now. I get knocked down. I, I get knocked down. Yeah. I get a no sometimes in a sales opportunity. That's a not yet or there's, or I'm another relationship away in Show up and be the best version of you and do what you can to help and serve, which you're, which you're doing, which you did helping that grant. and helping with that organization, which is incredible. I'm inspired by that. It must have been Yeah, it was, uh, definitely not easy. Definitely one of the harder times that I've had to go through. Um, I definitely wasn't the most pleasant person to be around, but yeah, it's always, uh, it's always kind of just defaulting back to the only way that you really lose is if you. Just don't do anything. And if you let yourself kind of fade away and lose, so keeping the sail up, let the wind catch you. And as long as you're kind of in the game, you'll. Might take you a little bit longer, but you'll figure it out. But I think it also just comes back to what we were talking about earlier, which is if you stay in the game and you can kind of stack your team by finding the best people to bring in alongside you to help you win, it's definitely a bit of a code I don't, this is just coming to my head right now, because I know you spoke with a mutual person that we, we both know Sebastian Russ. He says this all the time and I quote it all the time, religiously. Who's missing out because you're not showing up. Yeah. You started showing up again and you found another opportunity where you connected with, with, with your network that the, the relationship you already had with Dan, you saw another opportunity and it's folded into this beautiful, uh, beautiful work that you're doing together, having a lot of fun, making an impact on businesses. in having these conversations like you are with our audience and showing up. What would you say to somebody right now that is interested in dabbling in AI that might be on the fence? I know the typical business clients that we speak to, some of them are afraid. What would you say, Cooper, based on Um, right now I'd say it's, it's, it's, I'm very understandable why people are a little afraid. However, I think what's going to be what I would be more concerned with is not learning how these tools are working, not figuring out how to implement them in your business, because whether you like it or not, it's here. Like this isn't a trend. In the, in the same way that let's say crypto was where there wasn't really a defined use. There's a lot of excitement around it, but there wasn't a lot of deliverability on how it's actually being used every single day. There's new ways that a new tool is coming out and new developments in the AI space of how it's just making like the application is proven. So you can either choose to not use it, but if that is the decision. The fear that I would have is, okay, well, how am I actually. You will fall behind. And I think the bigger thing that you need to be concerned about is say like, okay, this is maybe a little scary. I mean, you don't fully understand it, but I'm going to try to implement it. And even if you go at baby steps, like there's a couple of really easy low lift ways that you can start integrating AI into your whole business and world. Uh, we can go over what a couple of those look like just from like a basic level, but at a bare minimum, you need to at least give it a shot and try to use it and figure out how. you can get it to make your life or your job or your role or your just situation easier. And honestly, the best way to start is just by chatting with AI. Like if you have questions, like one thing I hear all the time, people say, Oh, I don't even know where to get started. The beautiful thing is I will show you. So it's, it doesn't need to be this big, hard, scary thing. That's really complex to implement. You can literally start as simple as saying like one of the things that I do. And one of the things that we do here at, um, at Mark's health ventures is we kind of have these things called what are called master prompts. And I have one, like I have one for myself. I have one for my role. I even have one for my relationship with my girlfriend. And essentially what it is, you just ask chat GPT to help you build a master prompt. And you say, ask me as many questions and be as detailed as possible to learn everything there is to know about me. One question at a time or about business, one question at a time. The whole process takes like two hours, so you can set aside some time and then you just tell it everything about either your business, yourself, whatever you wanted to know about. And then that way it has all the context about who you are. And then you can start asking like some real questions and being like, okay, Hey, well, here's my business. What should I do to improve? Or how could I implement AI to help me get more efficiency or to help start integrating it into my business? And you'll be kind of amazed at how easy that process is and how there's like really low hanging fruit opportunities that aren't technically challenging that aren't. overly complex and that don't take a massive amount of time to actually get rolled out. So I would say for everybody who's maybe scared, just start with baby steps. Start with building some master prompts for yourself. Yeah. Ask questions about how you can start using AI more in different scenarios and just get comfortable with defaulting to it. Like another, um, another interesting kind of exercise that I do is every single day when I kind of look at my checklist of tasks that need to get done, I started thinking to myself, okay, before I check it off, how would AI have checked this off my to-do list? And what I'll do is I'll send again, back to basics. I'll literally just ask chat GPT. I'll say, Hey, here's the one task I have today. how could I use AI tools or how could I use AI agents? Is there a AI product that I could use that I do something like that on my laptop. It's currently at home right now on my laptop. I have a sticky note. How can AI help me do this? Yeah. Just helps me exercise that mindset. So I A hundred percent. And it's a great, um, it's a great, tool to kind of just, and it's a great, it's a great workflow to just get yourself integrated and start using it. But I will say that for people who are afraid of AI, the bigger fear that should be in your mind is what if I don't learn how to use these tools? That's the bigger fear because somebody else is like one of your competitors is, and especially if you're in business, if you don't start figuring out how to become AI enabled, you are just going to be at a significant, significant disadvantage in the next coming years. And that is what I would be afraid of rather than how do I get this stuff all implemented. And also once you start implementing it, I think you'll start to really realize very quickly that it's not as scary as you think it is. And it can actually be a pretty big positive to Oh, blow your mind with, uh, with just having a conversation with it. I actually, I actually, if folks, if those that are listening, if you haven't done this, consider doing what I'm doing. My own personal transformation journey, I've dedicated two to three hours a day for me. And part of it, I get out for a walk, hiking in a couple of favorite nature trails. And sometimes I have a few problems I need to work on or prepare a few reels or speech ideas. I converse with AI with voice mode. And then I channel it, hey, I want to get my AI board of directors input. And I have a few personas on it. And then it gives me the feedback. Then you just have that dialogue. It's incredible what it can do. So how do people connect with you? Where would we like to send people to connect with Martel Kind of probably the easiest place that I would say initially is if anybody out there is kind of building any products in the AI space, the easiest way to get ahold of us is you can either shoot me an email at cooper at danmartell.com or if you go to danmartell.com slash ventures we have like a little intake form there that you can intake to You can fill out to submit to potentially work with us. If you, if you're a fit, then we'll be in touch and we'll kind of continue the conversation there. That's probably the easiest place. If you're on like the business side, if you're somebody who just kind of wants a little bit more, I mean, you can follow me on, uh, on Instagram or on social media. I'll Brett, I'll send you all my stuff and then we can kind Yeah. And then, um, those are probably the two best, best places. And yeah, those easiest ways to get ahold Um, quick question. And then I got something else that I'm going to do impromptu with you. I want to make sure I do it. Cause I know it might be a little off the rails, but we're going to go there, Cooper. Okay. So favorite Uh, there's actually two that I really like. The first one is, um, Contiki. If you've ever heard essentially what it's about, it's about this Norwegian scientists that kind of had theorized that all of the South Pacific islands, all of the people who originated, who kind of populated like all the Fijian islands, smell, all that stuff actually came from South America. Everyone thought he was crazy, but then he set out to prove everyone wrong by literally building like a wooden raft and floated from Peru all the way over to essentially Fiji. and kind of proved everybody wrong. And this was back in like the 1920s. So when he set sail, it was legit, Hey, we're something goes wrong. We're done. And he just did it and kind of proved everyone wrong. So that was a really cool book and it's just a good read. And then the second one is a total recall by Arnold Schwarzenegger. Um, whether you, whether you like him or not, the thing I like about that book is I don't think there's ever been, there's not too many people out there who, call their shot the way that Arnold Yeah. He kind of just walks through how he did everything from like, decided to want to move to America, figured out that if he just got into bodybuilding, that would be the way to do it. After bodybuilding wanted to get into acting, literally walk through his whole process of like staying up late night, going to community college to learn English and all this other stuff. Failed that at a ton and then ended up breaking through and was, I think the highest paid actor for the longest time in, in Hollywood. And then wanted to get into real estate and wanted to learn how to be wealthy. Essentially. I don't know if it's still the truth, but he owned like half of Venice at one point in California. And then one again, like Paul, whatever it was that he was like, I want to go Yeah. Even when people said like, dude, you are absolutely crazy. He figured out a way to get it done. So it's just all like, I usually read that book once a year. Cause it's just like a good reminder to be like, okay, yeah, no, Yeah. You said that your mind to it 40, you know, sometimes when we're at a threshold, we're only at 40%. Yeah. Where we, where we can go. And I think it's really fitting that you brought up Arnold and we've been talking about AI. I'll be back Cooper. And you were talking about making AI ventures. I'm sitting here calling my shot to making things happen. I'm doing a bad cause in France, curly man. Um, that's, uh, that's really good insight. I, I never, I didn't realize Yeah. It's, it's a, it's a thick book, except it's a really easy read. So it's like, cause I've shown it to some people are like, oh, I don't know if I could jump into that, but it's like, it's a very easy read for a very massive book, but 10 out of 10 recommend those two. Okay. Now we're going to do something a little fun, rapid questions. Okay. Kirk Spock or Picard. Uh, Kirk, you're a truck. Okay. There you go. Uh, favorite weight on wine, favorite, which sorry. Favorite Uh, I'm a big activities guys. So either go for What would the 20 year version of future version Ooh. just default to Execute. Okay. Yeah. Where It's going to be a boring answer, but I quite literally have no idea. There's scenarios that I can Potentially you think of, but then I think, I think of it, I go, I have no idea. Um, that one, I reserved the right to see just cause stuff that I thought was going to take three years is here in three months. So, um, I'm excited to Yeah, the, the birds and the bees do. There you go. And number one thing you could say to our audience right now, Yeah, I would just say, get started, use AI, and don't be afraid to just test around and play around and figure it out. Test it now, get started now. If you do it, two years from now, you'll be two years ahead of everybody that waited two years. And that's going to end up Yeah, just go folks and connect with people like Cooper that will inspire you in Martel Ventures. Cooper, it was such a great pleasure to have you on the show. I know our listeners were impacted by this and everyone listening, let's connect with Cooper and share this episode with people that need to hear this message. There was some really great insights with Cooper on AI. that can draw people, that you can help some business owners, just some whole mindset shifts about embracing AI is so important that some of us really need to pay attention to, be not afraid, embrace it, get on the bandwagon and call your shot. Cooper, thank you so much. It was a really great Thanks for tuning into the Adaptive Mindset. If you found value in today's episode, don't forget to subscribe, leave a review, and share it with someone who's ready to thrive in the digital age.