Welcome to the Adaptive Mindset. I'm Brett Gallant, cybersecurity thought leader and founder of Adaptive Office Solutions. Here, we don't just talk tech, we unlock the strategies, stories, and mindset shifts you need to stay secure, lead boldly, and thrive in a digital world. Let's get started. Welcome back to the Adaptive Mindset. Very pleased to have with me today Rob Tracz I'm going to start over again. It's the first time I've done this. Welcome back to the Adaptive Mindset. I'm very pleased to have with me today Rob Tracz I want to ask you this question. What if the key to breaking through burnout isn't grinding harder, but aligning your body, mind, and mission? Today's guest helps entrepreneurs look good, feel good, and do great things. He's about to challenge how you define performance. Welcome Hey, Brett. Thank you so much. I'm excited to be here and glad we Yeah, I'm very pleased, too. We had a quick conversation, and I just know this episode is going to inspire and help people, and overall, that's what we're put on this earth to do, is to help and serve and be the best versions of ourselves. So Rob, I want to dig into your origin story to get started. What's the breaking point that led you to create Prime Performance Coaching? Yeah. So the, so I guess my entire life has just been one journey of, of personal development starting way back when I was super young, parents got divorced and so on and so on, kind of having to kind of find friends and how to create like my really finding success at an early age and just looking for ways of constantly getting better and building momentum and just pushing and pushing, pushing. And the breaking point for me when it came down to the decision to shift out of my previous life of strength and conditioning coach. really came when I had scaled my book of business up to the point where I was doing 16, 17 hour days, seven days a week. And I did it for about three years straight. So that's those are sessions. So that was leaving me with like five hours to sleep. And it was like basically sleeping in the gym many nights. I did sleep in the gym on the floor on a yoga mat. And just so I could get up early and get back into it. And in that time period, I had I had what I thought was success, right? I was making a lot of money for, for my profession. I'm in a very affluent area. I'm very busy. My book of business, like I said, was just packed. And I wore that as like a badge of honor. you know, I was leaning into it even better. So like, for some reason, it would excite me when friends would ask me to hang out. And I'm like, Oh, I'm sorry, I can't I'm busy. I've got work. I can't I go to this event. I can't do that. I got to work. And although I thought that's Yeah, I thought that was success. But at the same time, I call that robot mode because I was really efficient and I was having success on paper, getting things done that I wanted to get done. But when you're stuck in robot mode for too long, you lose that human aspect of yourself, which is that consciousness. and I was unaware of the damage that I was actually doing. So like my health was falling apart. I'm supposed to be a strength and conditioning specialist and like I was weaker than I've ever been. I was out of shape and my diet was terrible. The relationships that I was in were just falling apart. I broke up with the girl I was dating and my friends stopped calling me to hang out. I was missing weddings and birthday parties and such and even holidays too. So my family like for Christmas and Thanksgiving, I chose to just continue working. So I never didn't even go home for three years. And in that time period, as I'm falling apart, my dad got diagnosed with stage four pancreatic cancer. And instead of spending time with him, I continued to work. And when he got put into hospice, he was about three and a half hours away from me. I would drive to him every day, sit by his bedside and then drive back to work the next day and then just pray that he wouldn't pass away while I was at work. And I did that for the week that he was in hospice. Luckily, I was able to be by his side when he did pass and it was a very peaceful morning and it was a beautiful setting. And I think he was happy with how things had went then. But I went right back to work afterwards. And that full schedule that I had became a distraction. And that distraction was keeping me away from that life that was happening around me. And about a year or so after he had passed, I was denied that distraction. It was like a holiday weekend. A lot of people were traveling and I couldn't film my calendar and that forced me to sit and I reflected. I'm like, okay, well, Friday night, what do people normally do on a Friday night? I'm like, oh, they probably call their friends and go out and have fun. But none of my friends were around. Nobody wanted to talk to me. So I just sat in my apartment by myself. That's when I realized like, well, this isn't who I am. This isn't the life I want to live. This is, this is not right. Something needs to change. And in that moment, I knew there were more to life than just teaching squat patterns and deadlifts. And, and I knew that there was a lot more principles that I live my life by that helped me be successful and create momentum with the different endeavors that I have. And I started to figure out, OK, this needs to be something. And I wasn't sure. So it took me another three years to really build prime performance and really step into the role that I am now. So as a long story short, that's pretty much it was losing my dad and coming to the realization that there is more to life than just grinding and hustling. And I want to make sure that there are a lot of other solopreneurs out there, early stage entrepreneurs and side hustlers who think that they need to hustle more to get to that next level or build a little bit of momentum. And really the secret is to slowing down and paying attention and stepping into the awareness and really figuring out what it is that's going to level you up instead of just grinding blindly into Oh yeah, you can work through. anything, but that's not living life. I have some similar background stories. I can think of one time that I actually chose to work in a gas station doing a point of sale. I do cybersecurity. We were doing subcontract work. I went in at supper time, missed a sporting event with one of my children, missed bedtime. And I didn't get home until noon the next day. Why did I do that? Because I felt like I needed to do it. but I missed some important things. I worked and kept busy and my health suffered along the way because I had that same mindset of what's priority. At one point, Rob, I ballooned up to 349 pounds. And then in October, I had a question that changed everything and I released 120 pounds. Because you start flipping that and you get, you know, getting on that, That breaking point, that conversation I had with my coach was a breaking point where I realized, hey, the things I was telling myself, and a lot of time our listeners, perhaps there's something that we're telling ourselves that we believe to be true, that may not be true. And it's wise to really get quiet and really take an assessment of where you're at. Yeah, that's so true. I know it's changed, changed. Like when you had that quiet time, it changed your life. And certainly it's changed my life in the last two years where I, I had that quiet time and that question that changed everything. Um, how there's somebody listening right now that might be burned, burned out, burnt out. I know you knew what it looked for you personally, but how can someone really identify and know if they need to take an honest look at themselves and what Yeah, I think I think burnout is pretty tricky because it kind of shows itself in it wears a lot of different masks and so that it can really come from a lot of different places. But I think the best way to kind of identify is reflecting and determining where you've been and have you been stagnant in life? Have you have you been growing? Have you been connecting with new people? Are you creating new opportunities? Are you feeling energized? Or are you have you been living like a little too like easy, almost like, are you lethargic? Is there, are you in isolation? Um, and then really spending that time to reflect on these different, different aspects of it and gauging, Hey, okay, well, where am I, how am I doing with life? And have I been stalling essentially? And because in that momentum or that movement of life, that's where kind of growth and you continue to break out of that burnout because burnout, you get stuck like right for me, I was stuck in robot mode. And on paper, I was still having success and things were going and my life was very scheduled and it was pretty easy going. But at the same time, I was I was stuck. I was still like life wasn't growing and I was just dying on the inside as everything was falling apart. But because I lacked that awareness, I didn't know until that distraction was taken from me. And I had that ability to kind of sit and reflect for a moment. Awesome. I had this question written down. I want to make sure I ask you this. And I think it's an important question because habits and standards. What's one habit you wish you had built Yes, I would say journaling. I'm a big fan of journaling and I love it because it allows me to kind of process. It's great for memory and cognitive health, but it also allows me to kind of slow things down because Like many people, my brain goes up at such a fast rate. I'm constantly thinking of different things. And when I sit down to journal, it slows things down. One, I got to relive the situation. I got to relive what happened and kind of process through emotions and situations and conversations. And then taking it from my head and putting it into the computer or onto pen and paper slows it down even further. So then it allows it to kind of sink into me further. And then I feel like I get to relive and really amplify the things that I did and didn't like about things that I've got going on. And absorbing those emotions and feelings and thoughts on a deeper level allows me to now identify them sooner. It allows me to change the trajectory that I'm moving on. And it allows me to kind of course correct on a much better or faster pace. I don't think enough people practice some sort of, or have a reflection practice, whether it's like meditation or journaling, or even just like calling a friend and just chatting about the day. I don't think enough people do those things. And I think that leads to that lack Yeah. I, I've started journaling recently as well. How long have you been journaling for? How long have you been practicing that now? Yeah, it started probably right around when I started my business back in 2017. It was kind of like writing out my goals and writing out what I wanted to get to. And then it was a little bit of reflecting on where I'm currently at and then kind of shifting into remembering what things were going on and how the days were going, how the weeks were going, and then creating the reflection of like, okay, how'd the month go? How did the week go? And so on. I'm pretty consistent with it. And, and I love it because I mix it between like gratitude and just reflections of different things and goal setting all in one. I just use the general term journaling because sometimes I've got way more things that I'm super grateful for. And I got a lot of lists and other things. It's kind of like, okay, well, yeah, let me just see what's going on moving through it. When I first started, though, I was like, oh, I got to do five things that I'm grateful for. I got to write down my goals. I got to do this. I got to do that. And then it became like a chore. And then it was kind of, resistant for me. I'm like, oh, I got to think of this, I got to think of that. Now I just kind of let it free flow and it's such a Whatever comes out. I often, sometimes when I journal, I'll write down in the morning a thought of what I would make today great. and gratitude. Then in the evening, I'll finish up and say, okay, what went well today? What am I thankful for? Then dump my... I call it a brain dump. Dump my brain. Just capture some of the ideas that came up, because how many times in Oh my gosh. So I use a software called ClickUp and in there, I have it set up so that I can just click a reminder real quick. And anytime I'm driving or something, I kind of make like a voice memo or voice note, just write that down. And then I have like a list of reminders at the end of the day. And then I transfer those over into like, okay, do I want to keep some of these information or do I want to think a little bit more and kind of develop this thought? Or is it like, ah, you know what, that was just something silly I was thinking of. But that that helps me because like you said, like at the end of the day, there's so many ideas and I don't want to lose them. But it's hard when you're trying to juggle other things at once to make sure that you still put enough effort into that thought or that idea Yeah, I I often I use journals when I'm in a coaching column in a group coaching with Dan Martell and he says it's what's caught, not taught. Yeah. I love that. I capture that and make sure I'm present because you write those thoughts down and then you go and explore them later. Okay, how can I adapt this into my life? what's true for me and what do I need to explore? And I love the fact that you talk about writing your goals. I look at my goals two or three times a day, then I reassess them. Is that goal still true for me today? Do I need to challenge myself on it? Did I set it high enough? Are you doing that Yeah. I mean, I used to write down my goals every single day. So I kept a, like a note in my phone where every day I'd be like, okay, today's date. And I'd write the same thing down, but it was just practice writing it down, remembering it just so it's. consciously on my mind when I'm writing it down. And then it's also sitting higher in my subconscious mind. So then I'm constantly working through that. And that's another thing too, is like, yeah, it's cool. Everybody always sets goals in the beginning of the year and then it fizzles out somewhere along the way. But I love what you just said there about like, Hey, does this goal still pertain to me? Am I still wanting to chase this is still aligned with what I want to do because a lot of times I set out for one thing and then it slightly changes or it adapts and grows and develops. And just understanding that and being like, okay, yeah, this is, this is cool. This is really what I want to be doing now allows me to kind of put more steam behind it and then keep pushing. I did that again. I just sat down and I said, did I set this high enough or is this true? I spent some considerable time a couple of weeks ago re-evaluating some of the goals. Because in the past what I did, I wrote down goals in 2007 and I wrote them down consistently. I did it every day for about two months and then I stopped. And I picked up my journal last year and I found the journal and I saw, it just blew my mind because I didn't really look at it like I do now. The journal had goal number four. It said by April 1st, 2010, I will own my own successful IT company. That's when I started my company. Blew my mind. how incredible taking that action. So you're living proof though, you're doing it every day. And on Oh, just to correct though, I don't write down my goals It's already, yeah. I revisit on like a weekly, I'm in a mastermind group and we check in on our goals every week, but I reassess probably every couple of months or so, depending on how close I got to the goal or if I hit it or not. And then obviously trying to readjust and then looking for the new levels and kind of going up. What are some of Well, number one, there's a financial goal. There's a family goal, which I'm going to be hitting in August. I had their goal for my wife and I. I'm going to do part of that next week. personal goal for what I want to do with nature. I got out on a couple of adventures, a couple of canoe rivers that I really wanted to make sure I did this year. I've done two of them. I got two more to do. Those are some of them. I'm happy with those. Some of them I've re-evaluated. I set some of them a little higher. I was not stretching myself. That's okay. I Yeah, I find that to be super important too. I used to set goals just so that I could hit them. I would almost set them a little too easy for myself. And yeah, I'd check it off. I'm like, great, I feel good. But then they were almost too small where I wasn't making real momentum with my business and my speaking and things like that. So now I always set like a, a wildly important goal, something big and audacious to kind of chase after. And then obviously setting little mini or smaller goals that kind of build Because what if you, you set it really high? Okay. If you miss it, it's going to be higher than that goal that you set that was smaller. I've caught myself so many times doing that. I think it was Brian Tracy that said something like that, that really, I heard him say that really, really captured that better than what I just said. And it's stuck with me ever since. Because at least if you don't hit it, it's going to be better than Yeah. And you know, it's so crazy is I, when I was first starting like my speaking career, I went in and I was speaking in front of schools and they were middle school kids. And I had told them the same exact thing. I was like, Hey, whatever you want to do in life, whatever it is, don't be afraid to just set that goal like crazy high. Because if you, as long as you put in the effort and you show up and you consistently try to go through it, you're going to get pretty close if you don't hit it. And if you fall short, at least you're significantly higher than you were. But the teacher whose classroom I was speaking in front of came up and was like, whoa, we don't actually do that around here. We tell everybody to kind of set the bar low. And I was like, what the? I was like, oh my gosh. Why would you tell somebody that? That blew my mind. It's broken. That's broken. We should be stretching higher. I hope they're not doing that in my children's school. I would love to give the high school students in my region a copy of Thinking Girl Rich, and just challenge them to read it. Can you imagine if they, have you ever read the book? Some Yeah, I've definitely read the book probably once or twice. Listened to it on audio. And then I think it was in 2019 or 2018, I actually bought Yeah. And now I watch it every year in January, February, I host a little event, rent out a movie theater and just have people coming in, a lot of my clients and friends, and we just kind of watch it. And then we discuss afterwards and kind of like talking. It's really, really fun time. I Is that, that movie. was incredible. It brought the story to life. Burn the ships three feet from goal. Do you Yeah. Yeah. Yeah. It's so good. Yeah. Oh, Oh man. Well, how many ships do we have to burn that we, that, that we should be burning in our own business when we can really say, Hey, I'm going all in no matter what. because there's no turning back because we burnt that ship. There's no retreat. So yeah, it was a powerful scene. Yeah. You just gave me a great idea. I'm thankful for that. I'm thankful for this conversation. So I'm already thankful for Yeah. I want to get into your coaching program a little bit. You have the prime performance framework. Stick into that. You have six core principles, correct? Yes. Yep. Yep. Okay. So resilience, intentionality, clarity, optimization, networking, luck, creation. Can you break, break those down and let our listeners know how they interconnect? I love that. The luck creation. Yeah. Yeah. Yeah. So essentially in my coaching program, there's, there's three main phases. We kind of hinted at it in, in the intro that you gave for me about helping individuals look good, feel good and do great things. So those are the three phases. Right. And to me, When you start off, you start off where the goal is to look good. So what does that mean? That means you're confident, you're strong, you're resilient. And at the same time, you're energized, you're motivated, and you're excited for things. And really that resilience and intentionality are those first two principles. And it's important to start with resilience, in my opinion, because that's what really builds your capacity to handle a lot of the ups and downs. A lot of the times we talk about how hard it is to be an entrepreneur, how hard it is to start a business, and we know that it's going to be a difficult thing. So we kind of prepare ourselves for the lows, but we oftentimes don't think about the highs as well. Like, yeah, it's really great. Oh, I just signed four new clients or I just booked a new speaking gig and it's super exciting. But you got to be able to emotionally regulate yourself and keep yourself within the buoys so that you don't go too far off the end. Say you just signed a new contract and you just bring in a ton of money. You want to be conscious and slow. You don't want to just scale up your expenses in life and things too. You want to be able to control that too. So resilience is all about that capacity, accepting challenges, rising to the challenge, and then developing that. And then the second half of that, as I said, was intentionality. So paying attention to what you consume for the different seasons that you're in. And it's easy to kind of lean into the dietary because that's kind of my background with nutrition, because we want to make sure that we're fueling ourselves correctly for the different seasons we're in. But the side of that that we often don't look at is the content or the digital nutrition that we consume. Are we reading positive books like Think and Grow Rich? Are we listening to podcasts like The Adaptive Mindset that are going to motivate and educate and inspire us? Or are we spending too much time binging on Netflix and draining our energy? So after we do finish a long day of work, we're just kind of depleting ourselves even further and not replenishing. Because then once you have that intentionality behind what you're consuming, you're regenerating that energy and motivation, and you've got that resilience to handle the ups and the downs. I feel like that is the definition of looking good. And then you can graduate and move into the feeling good phase. And feeling good is all about moving smoothly and effortlessly. And in order to do that, you have to know where you're currently at and where you're going. So that's really about honing in on the clarity, understanding your values, the life that you want to be living, your goals, your aspirations, and also knowing your strengths and your weaknesses. And once you really know yourself, where you've been, where you're at, and where you're going, it's time to optimize. And we look at our rules and the routines that we have. So the habits, the schedules, how do we improve efficiency so that we can start to move down that path as smoothly as we can. And then from there, we move into that third phase of doing great things. And And it's easy to do some good things by yourself and pushing and you can kind of grind it out and with the lone wolf kind of approach. But if you wanted to really do great things, you got to have great people around you. And that's where that networking, the social ability kind of comes into play. Because you need to have a strong social support team around you and really identifying the different positions and the players that are going to fill those positions on that team. And then at the same time, we need to look at our ability to communicate and socialize. So how are we connecting with others one-on-one? How are we connecting one-to-many? And that is really all about like sales and speaking and networking and that kind of thing. And once you've got those things down, we get into that luck creation and opportunity and and just essentially becoming that overnight success. Whereas we know that there's no Done the grind all the years and people see it and think it was an Yeah. But it's about taking those years and really now combining it so that you you hit that success. And it's all about how to collaborate correctly, figuring out uniqueness, unique opportunities, and really pulling together who the audience is and essentially just building opportunities so that you can become that overnight success. It's interesting, I wonder, going back for a moment, you mentioned something, you're in a mastermind. Does your mastermind play a part in your six core principles in that way? Does my mastermind play a part in it? Well, when you think about your framework, I look at the networking, help you get clarity if people haven't, haven't had a mastermind or a peer group, it's perhaps one of the best things you could consider doing. How Well for me, specifically, it helps me continue to kind of teach and refine and connect with people on different levels because So my background, as I said earlier, is in strength conditioning. I was always an athlete. I've always found myself in a leadership type position on all the teams that I played, captains, role models. So connecting and teaching and broadcasting a message has always been kind of I wouldn't say like super smooth, but it's like it's always been part of me being able to connect and communicate. But through the mastermind, I realized that there's a lot of different sports or players coming from different sports, so to speak. So I've got a lot of people in different industries coming to me and they might not speak the same way as I do. So it's like when I'm on the football team, we're all football players. But in my mastermind, I've got some soccer players, I got some baseball players, I got the wrestlers, I got lacrosse. And they communicate slightly different. A lot of what we say is the same, but the baseball players or the bookkeepers or their authors or the coaches, they communicate differently. And that was an eye-opening experience for me because I learned that I need to adapt my communication styles. to the person who's listening so that the message can connect on a deeper level for them. And that's really what the Mastermind for me has taught me since starting my own. But like you said, it's amazing having so many great people around and playing to it because you challenge each other, you motivate and inspire each other, you learn from each other, you help each other with different connections and collaborations and creating opportunity for each other and it's just the mastermind like you said is It's one of the greatest things you can do behind hiring a coach or a mentor. Absolutely. I would say what it does is it supports hiring a coach. It just puts more gravy on top of it. Like the mastermind I'm in, I have 12 people, business owners in the same space as me. We're all doing cybersecurity. That's hundreds of years experience. And when you meet and you have a challenge, you have that much wisdom and experience, you lift each other up, have some laughs and be there when the tough times. I couldn't recommend it so well enough. You're the first person, since the beginning of the show, that I've heard somebody talk about using a mastermind. So I want to dig into it for a little bit. I don't think it's brought up enough about the importance of that peer I think that's also in thinking grow rich, right? Like the power of mastermind. Yeah. And it's seriously is a multiplier because you, like you said, you have everyone's experiences kind of on your side, then also the perspectives too. So like, if you have a problem, you're looking at it straight on. It's hard to see. different angles and how to attack that. But if you've got other people, yeah, if you've got somebody else that can look at it from another side, it's it's just crazy. That's what part of the reason why hiring a coach is so powerful, because you can have that other perspective. But mastermind, you have that many more perspectives. Right. And so often when I meet with my mastermind, I talk about, when I bring up something, I talk about a challenge or I like calling problems puzzles. Help me solve them. and then still need to work on it, that particular puzzle, I'll bring it to my coach and work through it there. So it's an accelerant, especially with a coach as well. And it's great to have someone like you on the show, because I know what you do with your clients, you're helping people. helping them see other viewpoints and asking them questions to get them to where they need to, where they ultimately could get, but it's an accelerant to get them there in a better version of a pathway Yeah, yeah, and that's part of it too is like, No matter what, like there's, there's more than one way to skin a cat is what they say. Right. And same thing with coaching too. So with different coaches, there's different ways of going at it. And I think what really is helpful is as an individual who has a problem, who's going through is, is taking those, um, strategies or styles or approaches and really picking and choosing what works best for them, because then that makes it more unique to the individual. And then they can most successfully overcome those objects and obstacles and really pulling in from different things. Like when I was in strength and conditioning, I took all the different certifications and a master's degree in exercise science and all this other stuff. And what I I learned a lot of different ideas or philosophies on coaching and training. And it wasn't until I realized like, oh, there isn't one great way. It's picking and choosing different strategies and ideas from different schools of thought and really applying them and deciding which ones work well for me. And that's really where like the magic came in. And then that's where my coaching for strength and conditioning really accelerated. And I had my own strategies Picking up on that for a second. What do you say to entrepreneurs who know what to do, but can't make themselves do it? I'm sure you run into that all the time with your coaching. Like we know what to do, but sometimes doing the hard thing or the necessary thing is not as easy as what it seems to be. So what Yeah, it's like, well, ask him why. It's like, so what is it? And then kind of work it back from there. More times than not is people kind of set the goals or they do set the bar a little too high and they don't know how to get to the certain numbers or things like that. And a lot of times it's not starting from zero, but starting from like one step, one number lower, just bringing it back a little bit, maybe scaling it, scaling your approach or bringing things down a little bit, or maybe it's even kind of leveling up your capacity to kind of handle it. Maybe it is kind of challenging yourself in a different way and kind of growing to get to that next spot. Because like in terms of like weight loss, people are always fixating on the number, the number, the number. But if you switch it to like, okay, let's look at the, the process part of it and just shift the goal from the number to how many days I went for a walk. And then all of a sudden things start to escalate up. So sometimes people, they think like, oh, I need to do Yeah. Or what standard are you going to do to get there? Non-negotiable for me, my non-negotiable is the gym every morning. and getting out for a walk or a hike. So what habit or standard are you going to adopt? Or the last time I was, I was working with my coach, set some goals and he found another way of poking at me. Well, Brett, if, I mean, if you don't want to do it, you could always lower the goal. I told him to, I told him, you can't repeat the words here, but I I was just going to say like a good strategy that I do for myself and a lot of my clients is just asking like, okay, well, this clearly isn't working out, but we still want to get to wherever we want to get to. So then asking, I'm sure you've gone through this too, is start, stop, continue. Like, okay, well, what do you need to start doing that is slightly different that'll get us there? What do you need to stop doing, or what are you comfortable with stopping? And then what do you need to continue doing? Oh yeah, I've done that a couple of times over the years, the stop doing list. How many entrepreneurs do you run into that really need to start to take a look at what they're doing, perhaps challenge themselves and write down a stop doing list? What are they owning that they shouldn't Yeah. A lot of people, it's like, uh, I would say like comfort almost, and they're like a little too comfortable with what they're doing. And, and they kind of, they know that there's too many things that they need to, and they playing kind of like playing victim almost sometimes a lot of, uh, individuals I see where they're like, ah, trying to, trying to build momentum with this new project or trying to get this thing launched or trying to do this. But then they're still like. not sticking to, they don't have the discipline to kind of follow through, or they're erratic with a lot of different things, their schedule's all chaotic. And like you said earlier, we know what we need to do. Sometimes it's just like, okay, well, having that hard conversation with yourself, being a little more aware. And being brutally which- That's the hard thing, right? Oh, it's hard, but sometimes it's necessary. Or we could always, did you ever see the YouTube video of Bob Newhart? Counselor? This person came in and said, what do you think I should do? And Bob Newhart's reply was two words, stop it. Sometimes we just need to say that to ourselves, stop it. You've answered this a little bit, but I want to go into it a little bit. What's a typical stock pattern you see entrepreneurs fall Yeah. A pattern, like maybe they're owning something or mindset I think people, once they start to have a little bit of success and then things start to slow down and they get stagnant with their projects and their business, I think people kind of panic and they try to get back to who they were when they were, when they first touched that new level or they first got to that success. And I think a lot of people try to get back to their most successful version of themselves. And I think really what they should be focusing on is becoming the person that they need to be next. And it's kind of hard to kind of look into it and thinking because we just don't know what we don't know. And going back to the mastermind and the coach, because those individuals and groups will teach you the new habits, the new skills, the new thoughts that you need to kind of adapt and and help you level up and get into that higher stages of thinking and and growing for your business. Right. Because what's helped you get to your first hundred thousand dollars isn't going Exactly. And sometimes as busy entrepreneurs and professionals, we forget that. And that was an important part to get us where we need to be. Sometimes we got to shed that and look at the new reality. Okay, who do I need to become to get to the next level? And sometimes what people do I need to be around me to get there? And that's scary, scary, scary part to look at Yeah, because people are so afraid of letting go of friends and colleagues and connections. And it's not, it's not necessarily letting go or saying goodbye forever. It's just, okay, I need to spend more time or communicate more with others. And then I can still visit and talk like a lot of times for me, from a distance too sometimes. Yeah. what was really killing me when I first got into entrepreneurship, I started my supplement line. And I, this was almost 10 years ago. And I kept researching all of this for the proteins and the creatine and, and multivitamins and researching manufacturers and the ingredients that they use and where they get their ingredients and putting all this work into things. And then all my friends were like, Oh, Rob, can you send me a free jug or can you send me a free thing? And I thought, okay, yeah, my friends, let me just do that. So not only am I spending time making sure that I have a good product, but I'm also spending money, shipping it to them and giving them for free. So I'm eating all these costs. And then when it flipped on me, I was like, oh, you know, this is my business. Like you guys should want to be supporting me and, and purchasing it from me. So then I started charging and friends started to just disappear and that was hard for me. And I didn't want to do that. So I kept feeding back into it and giving them free products. But that was preventing me from getting to the next level. And I didn't want to lose my high school friends because I thought if I didn't give them stuff for free, or if I didn't pay for their things, then they would leave and disappear. But little did I know that it's okay, we're still friends. It's just, I need to get to the next level. I You're a successful person. You've had incredible success. I want to ask you, what does your morning or evening I love this question because as I started to see a little more success, I really got routine and like discipline with my routine, I should say. Like there's so many things. Forefront, principle number one, resilience. How do you build resilience? Rise to the challenge. So I'm challenging myself, learning Spanish, using Duolingo every day, journaling every morning, meditation. I've got to get my little workout in. I got to do this. I had this laundry list of things that I need to get done and it was helping. I was getting successful. I was moving forward. I felt good, energized. but I became a slave to the routine. And one of my mentors, I was starting to travel more for speaking and workshops and things like that. And I wouldn't be able to get my whole routine in and it would throw me off my energy, my mood, everything would be kind of thrown off for the day. And my mentor, Brett was like, Rob, dude, like you can't, It's good to have these routines, but you got to have the flexibility. Like you got to have, you got to have the intention behind it. Like, yeah, you are trying to get better. And yeah, you, you got, you know, journaling is good. Meditation is good, all these things, but you can't do it all, all the time. Cause it's going to slow you down and hold you back. Just like my friends with the supplements and such, you got to figure out, you got to be flexible. You got to be able to give and go identify what's the most important to you now in your routine and stick with it. Like, for example, Like we talked earlier, I'm a big on journaling. Not gonna lie, it's probably been about four weeks since I've last used my gratitude journal. But what's happening now is because I'm in such a sprint season, it's a huge priority for me to get my meditation in because that allows me to slow my brain down, allows me to kind of calm down process, give myself 10 minutes just to chill for myself. And then I can kind of get back to it. And that's kind of like what my morning routines are That's the best gift you can do is slowing down your brain just so you can come back at a level and attack the day. The days have so many opportunities. What's one shift that creates the most ripple effects See, there's so many different things there. So it's like the gaining clarity and really honing in exactly what your message is, what you're trying to do. Everything like that is also a lot of the times it is that building that resilience and, and, and making sure that you have the capacity to handle those ups and downs. But most recently, a lot. of individuals have been shifting the way that they're communicating, understanding how to connect and influence in a positive manner. And whether that's through marketing for their projects or their workshops or things that they're selling, or if that's networking events, how to connect and communicate a little bit better and how to talk about themselves and talk about the things that they're doing helps them. So I think right now, at least recently, I think the shift on understanding the importance of communication and how to communicate and influence in For me, communication has been critical. And I know a lot of times we underestimate that, but in a world that we live in right now, where we're so connected and everything's digital, learning and improving how we communicate is everything. And it's not only just what we say, it's how we say it. One of the most impactful books I ever read was How to Win Friends and Influence People. It was required reading when I was in community college, and it set me up on a mission for personal professional development. That was the biggest, the most impactful book or course from that program. And it was just the first week. That was the biggest gift. We Yeah. Another, uh, I mean, that's a staple. Like if you, if anyone listening to this, hasn't read that or thinking grow rich, like those are definitely need to like put those on the list. And another great book that I just finished reading for like the 18th time, um, by John Maxwell is everybody communicates, but few connect. And I just feel like that's such a powerful one as well. So I would recommend checking that out. if you I gave my son Winning with People from John Maxwell. Yeah, I just read that one recently too. Hoping he'll read it. I really believe our children need all the tools that thought leaders like John can teach to help improve them in this world we live in. Because the people that can communicate can Yeah. Yeah. So many, like everybody always talks about it, especially in business. It's like the more hands you shake, the more money you make. Uh, and to a certain extent that's true, but I really think it's, it's deeper connections over, over more connections because you have a deeper connection. You're going to be first person that they're going to refer to. They're going to think about you for whatever your brand is, that your whole message and world is, and they can connect and, Everybody has their own networks and think about how many people you know. And if you have a stronger connection with five people, their networks become your network, as opposed to just having low surface level, like, hey, here's my business card kind of connection. It's kind of like social media where you see a lot of people have these huge followings, but, or they're, they're follower rich, but then they're dollar poor because they have all these followers, but nobody really engages and they don't really have much. I would much rather have a smaller following of like a hundred followers of really good friends who are buying products and sharing products and Yeah, and connecting with each other and just reaching out and say, how's your day going? Anything I can help you with being human? Yeah. Hey, Rob, we're going to wrap this up. I want to do something fun and then we'll ask the question how people can find you. Okay? Sure. But here we go. You ready for this? It's rapid fire question time. All right. Just say the first thing that comes to your heart. Okay. One What's your guilty pleasure meal? There's a couple, but I would say sushi or pizza. Awesome. Awesome. Um, okay. I had this written down, but I'm going to change it up. I'm going to make it hard. You can only keep one, your morning workout or meditation. I'll If you say that. Well, I mean, if I were to say my workout I am one of those little weirdos though, that I don't listen to music. I don't listen to audio books, nothing while I'm working out. It's there's like a little bit of music in my gym. That's playing is very quiet, but it's usually Okay. Yeah. There's a good love it. Okay. Wow. What's something you believe five years ago that you no longer believe? Um, around the hustle, I think that like, just got to grind more. Like I'll sleep when I'm dead kind of thing. I knew I was getting out of that. Um, but there was, I wasn't fully accepting of it. Like I was telling myself I need to stop working. I need to stop hustling as much, but then I was still doing If burnout burnout, how to billboard, what would you say? Come aboard. Hey, Rob, how do people find you? How do people connect with you? Yeah, the easiest place to kind of stay in touch or, or reach out if any questions or anything is, uh, social media. So Instagram and LinkedIn is where I hang out the most. And it's easy to just find my names or, or even go into my website just by typing in my name.com or robtrazy.com. And, That will be in the show notes for everyone. Please connect with Rob, send him a DM, say hello, connect at I love feedback too. So however the episode was, if you took anything from this, any things that I shared, or if there's anything that you disagree with too, I love to go back and forth on different ideas and such. So I'd love the feedback. Likewise, and at the same time, for those of you listening, Rob shared some great takeaways and feedback that if you can quietly think of one to three people right now that you know that need to hear Rob's message, A great way to thank Rob and myself is to share this episode with them. We can make a difference from somebody's day in their life. Something in here, quite a few things can help someone you know. So liking and sharing this episode, I can't think of a better way to say thank you. Rob, it was such a pleasure to connect with you. You gave me some good takeaways and thank Rob, thank you. Of course. Thank you so much. And if you do one of those Think and Grow Rich movie nights, let me know. I'd love to make the trip up to where you're at. Oh, I'm going to do it. Thanks for tuning in to The Adaptive Mindset. If you found value in today's episode, don't forget to subscribe, leave a review, and share it with someone who's ready to thrive in the digital age.